New Subaru Outback Press Launch

New Subaru Outback Diesel Lineartronic Press Launch

Last week of September we organized an intense week of events on the occasion of the New Subaru Outback.
Four-day test drive, in which journalists from prestigious Italian and foreign newspapers were able to drive the new Outback Diesel Lineartronic.
The lunch was organized in the frame of the wonderful Villa Crespi on Lake Orta, where we could enjoy the cuisine of renowned chef Antonino Canavacciuolo.
A very successful event for a much appreciated car.

(photo by Ennevi)

VW Convention RT

VW Convention RT

Training event for all Italian workshop manager of Volkswagen dealership and Service Partners.
From October, 8th to October, 12th four groups with a total of about 400 people attended the event which took place at Volkswagen Group Italia headquarter in Verona for workshops and at Boscomantico track for test drive. Gala dinners at Dogana Veneta (Lazise).

Audi Q7 Dealers Launch

Audi Q7 Dealers Launch

Saab City Display

Saab City Display

Touareg Experience Customers Event

Touareg Experience Customers Event

AE Academy – The Maestri in Rome

AE Academy 2014 – The Maestri in Rome came to its second edition after the success of last year.

200 photographers from all over the world worked together with 8 photography masters in the wonderful setting of the eternal city: Rome.

The three days of event (from November 8th to November 10th) were spent between external shootings with international Ambassadors and workshops at Hotel Aran Mantegna.

Each group, of around 20 people, was guided by a skilled Ambassador thhrough Campidoglio, Vatican and Colosseum.

The Organizational and logistic Secretariat were handled by Iantra with Album Epoca precious support.

Subaru National Dealer Meeting

The MUMAC (Museo della macchina per il caffè espresso) located in Binasco (Milan) hosted the National Dealer Meeting Subaru dedicated to the entire national sales network on March 7th.
The meeting room and the exhibition area were organized in a versatile and modern space for new models car: Forester and XV.
Iantra handled the whole event with 120 participants.

(photo by Ennevi)

D.A.S. Dragon Boat Experience 2017

A dream location and a definitively amusing team building have been the main ingredients of the DAS – Zurich event that took place in Venice, dedicated to the Zurich agents.
The guests have been welcomed and accommodated at the JW Marriott Venice Resort & Spa, on the Isola delle Rose.
The participants experienced a Dragon Boat activity along the small canals of Venice historical city center, that ended with a regatta in the lagoon.
The event has been promoted by Das Difesa Legale in collaboration with their partner Zurich and Iantra took care of the organization and guest management of the event.

National Sales Companies Conference VW Commercial Vehicles

The Conference of the National Sales Companies of Volkswagen Commercial Vehicles Department took place in Rome from 14th to 16th March. The participants could enjoy the typical Roman mood thanks to the dinner held in Trastevere, one of the most characteristic district in town, and to the visit of Cinecittà, the heart of Italian cinema,  with its famous studios and sets. The conclusive dinner of the event took place in the Winter Garden in Cinecittà, an amazing and unforgettable location.

NSG Group Conference

Rome, the “eternal city”, was the setting of the NSG Group Conference organized by Iantra, on September 16th – 19th, 2019. The Company is a world leader in the production of glass and crystals.

The Grand Hotel Parco dei Principi, located in the heart of Rome in Villa Borghese Park, was the location of the three-days conference gathering NSG’s customers and employees from all over the world.

The famous architect Mr. Piero Lissoni gave a technical speech on the main topics.

In addition to the meeting, the guests had the opportunity to sightsee and enjoy the magic and beauty that only Rome can give.
Trastevere hosted the welcome dinner: a combination of local flavors and traditions.

Further to the technical conference, the participants dived into the centenary history of the capital through a walking tour and an exclusive visit at the Vatican Museum.

To end in style, the gala dinner at the historical Casina Valadier, in the Villa Borghese Park, concluded the three days of the meeting which saw 120 participants.

Subaru Outback Test Drive National Press

The new Subaru Outback was the protagonist of an eight-day press event with test drive.
The journalists of national newspapers drove the car through naturalistic and suggestive landscapes among the abandoned quarries of the Marble Route.
The meeting point of the event was the saloon of the Subaru dealership in Brescia, which was set up as lounge for the occasion.

Formula 1 Saudi Arabian Grand Prix 2022

For the second year in a row, we looked after and managed the organizing secretariat of the motor race held at the Jeddah circuit, the second most important city in Saudi Arabia.

Two months of preparations, calls, meetings and lots and lots of enthusiasm for a high-adrenaline event: the Formula 1 Grand Prix of Saudi Arabia.

An amazing team for an amazing event!

Subaru Christmas Dinner 2022

The theme of this year’s Subaru Christmas dinner was Country.

An evening to the rhythm of western dance and rodeo looks at the Doppio Malto brewery in Verona, set up exclusively for the event.

Inevitable beer tasting, DJ set and entertainment for our guests who were able to meet in an informal setting to wish each other Christmas greetings.

Subaru sales training CROSSTREK – Parma

During the month of November 2023, the SUBARU sales training course for the new CROSSTREK took place involving approximately 200 international dealers.

The sessions were held at the world’s largest maze, the Labirinto della Masone in Parma, providing insights into the vehicle’s features and sales strategies.

An unforgettable training experience in a unique setting.

Cassa Centrale Banca Directors’ Meeting

An exclusive Meeting for the Directors of Cassa Centrale Banca, held from November 8 to 10, brought together 90 industry professionals in an innovation-driven setting at Move Hotels Venezia Nord.

Among the highlights, H-Farm, a hub of digital innovation, where Dr. Fasano delved into the topic of Artificial Intelligence.

The day concluded with a dinner in Serra, offering valuable networking and exchange opportunities. Before departure, a visit to the picturesque Castello di Roncade, including a wine tasting, wrapped up the event.

A unique experience to connect, innovate, and grow together.

New Subaru Headquarters

Opening ceremony new Subaru headquarters in Milan

On 11th September took place the Opening Cerimony of the new Subaru Headquarter in Via Montefeltro in Milan.
The inauguration ceremony was attended by the Executive Vice President of Fuji Heavy Industries Mr. Takada, by the President of Subaru Italia Mr. Kageyama, by the management, employees and a large group of journalists, authorities, suppliers and guests.
Iantra handled the organization of the opening, the set up and the accommodation.

(photo by Ennevi)