New Subaru XV and Forester MY16 Press Presentation

From 23rd to 26th February 2016 took place the press presentation of the new cars Subaru XV and Forester MY16 at the exclusive Roggie House in Bienate (Milan). The first three days were dedicated to the Italian press while the last one involved journalists from Slovenia, Croatia and Bulgaria.
The presentation included a test drive with both cars starting from the Roggie House to the motocross V. Augusta in Ciglione Malpensa (VA) where the guests experienced an off-road test drive with the Forester MY16.
Iantra has handled all the transfers of guests, set-up, logistics management and test drive.

(photo by Dream Lab Studio)

35th Anniversary Globo

Iantra has had the pleasure of organizing the event celebrating the 35th Anniversary of the toy company Globo SpA.

A whole day dedicated programme has been planned for the 170 participants in the event.
The day started in the morning with a guided visit of the “Rive Gauche” of Verona, exploring the fascinating art and history of the area on the left bank of the river, with a buffet lunch at Palazzo and Giardino Giusti.

The evening has been dedicated to the celebrations: the Ristori Theatre, location of the event, has created the right atmosphere for the convention, the dinner and show ending with the performance of the renown showman Jerry Calà.

Vetrina dell’Amarone 2018

On 3^rd and 4^th March the third edition of the event “Vetrina dell’Amarone” (Amarone Showcase) took place at Villa Bertani, an awesome country house of the 18^th Century. The participants could taste more than 60 different kinds of Amarone wine produced by 30 wineries. They also had a tasting experience of local traditional food.

During the showcase two important side events took place: the Enthronement of the Knights of S.N.O.D.A.R. and a charity auction during which precious Amarone bottles have been put on sale to help the Central Italy areas damaged by earthquake.

Škoda Sales Excellence Award

Once again, we had the pleasure to organize for Škoda Italia the Škoda Sales Excellence Award Event for the best Italian sellers.

Bressanone was the background of the event which took place over two engaging days full of emotions to reward and motivate the sales force.

The surrounding mountains and the nature of the South Tyrol were the setting of the event, starting from My Arbor, the five-star hotel build on trees and that rises in the wood, to Brix 0.1 restaurant with an iconic architecture inside the Lido Park, not far from Bressanone city center.

The minimal design and the innovative architectures with large overview of South Tyrol mountains highlight the research of the location in contact with the surrounding nature.

The 40 guests took part in an orienteering activity in the wood, photographic contest in the nature, tasting of Canederli and a race of 10km in the wood with mountain karts.

On the last day, the sellers could choose different activities: the longest Zipline of Europe in San Vigilio di Marebbe, a full immersion in the wood with E-bikes and a relaxing break in the hotel wellness center.

Two repowering days of adventure, energy and nature.

Subaru Outback – Digital press launch

For the national and foreign press presentation of the new Subaru Outback we turned a dealership salon into a real television studio.

Journalists of national newspapers connected to the online platform to attend the launch of the new Outback, the latest flagship of Subaru.

Iantra took care of the secretariat, the setup and the coordination with the direction technicians during the event.

Scania Customer First 2021

An exclusive weekend for the top best Italian SCANIA customers.

A showcase of trucks overlooking Rimini while tasting wines of Enio Ottaviani and appreciating the best Italian cuisine!

An exclusive Sunday at San Marino Moto GP circuit made the event unforgettable and all participants had great fun.

Subaru National Dealer Meeting 2022

On 14^th December we organized for Subaru Italia the National Dealer Meeting that was attended by 120 people among dealers and staff of the company.

The chosen location was the Fondazione Bisazza, a cultural space dedicated to contemporary design and architecture. The meeting and convivial moments were hosted in the exclusive rooms of the location, amidst installations and art collections.

The display of the cars inserted as works within the museum spaces created a scenographic combination of art and automotive.

UFI Filters Team Building

In the picturesque historic centre of Verona, 60 participants came together for an engaging teambuilding we organized for UFI Filters.

Divided into teams, they tackled creative challenges such as watercolour paintings, rebuses and other activities, exploring the beauty of the city.

A learning and collaborative experience that strengthened the bond between the participants, enriching the day with fun and cultural discoveries.

Technistone New Collection

Technistone entrusted us with the presentation of its new collection during Marmomac: it was our task to make it a special event.

The chosen location? The evocative Ghiacciaia, where 100 guests, including top clients and collaborators, were able to immerse themselves in a refined atmosphere. The catering by Eataly and the live music from Jazzica Rabbit made the evening a complete experience.

Thanks to the words of the president and a meticulously planned program, the presentation became a true moment of connection and inspiration for everyone present.

When design meets experience, the result is guaranteed.

New Subaru Outback Press Launch

New Subaru Outback Diesel Lineartronic Press Launch

Last week of September we organized an intense week of events on the occasion of the New Subaru Outback.
Four-day test drive, in which journalists from prestigious Italian and foreign newspapers were able to drive the new Outback Diesel Lineartronic.
The lunch was organized in the frame of the wonderful Villa Crespi on Lake Orta, where we could enjoy the cuisine of renowned chef Antonino Canavacciuolo.
A very successful event for a much appreciated car.

(photo by Ennevi)

VW Convention RT

Training event for all Italian workshop manager of Volkswagen dealership and Service Partners.
From October, 8th to October, 12th four groups with a total of about 400 people attended the event which took place at Volkswagen Group Italia headquarter in Verona for workshops and at Boscomantico track for test drive. Gala dinners at Dogana Veneta (Lazise).

Audi Q7 Dealers Launch

Saab City Display

Touareg Experience Customers Event

AE Academy – The Maestri in Rome

AE Academy 2014 – The Maestri in Rome came to its second edition after the success of last year.

200 photographers from all over the world worked together with 8 photography masters in the wonderful setting of the eternal city: Rome.

The three days of event (from November 8th to November 10th) were spent between external shootings with international Ambassadors and workshops at Hotel Aran Mantegna.

Each group, of around 20 people, was guided by a skilled Ambassador thhrough Campidoglio, Vatican and Colosseum.

The Organizational and logistic Secretariat were handled by Iantra with Album Epoca precious support.

Subaru National Dealer Meeting

The MUMAC (Museo della macchina per il caffè espresso) located in Binasco (Milan) hosted the National Dealer Meeting Subaru dedicated to the entire national sales network on March 7th.
The meeting room and the exhibition area were organized in a versatile and modern space for new models car: Forester and XV.
Iantra handled the whole event with 120 participants.

(photo by Ennevi)