Berner Convention #bhungry

The #bhungry claim was the key to the Convention that ended with an evening of fun.
Again this year, we collaborated with Berner planning the annual convention.

Vicenza Exhibition Center, the chosen venue, is an avant-garde structure characterized by a modern architecture and wide spaces which gave the possibility to host more than 650 guests, coming from all around Italy.

The staff included more than 20 members, a key element in order to guarantee a smooth coordination throughout all the duration of the event: transfers, logistics, safety and welcome desk registration.

The special guest of this edition was a motivational speaker and performance coach: Alex Bellini. The explorer who faced all kinds of adventures around the world gave a speech on personal and business growth, conveying the message that continuous improvement and motivation can only be achieved by teamwork and passion.

The convention named #bhungry ended with a gala dinner and party.

SEAT Music Awards

Verona hosted the SEAT Music Awards on September 2^nd and 5^th, and that was the perfect occasion for the journalists from the main national newspapers to test the new SEAT Leon. A

A panoramic test drive took them to an exclusive location on Lake Garda and then to the city centre where an exceptional tour was waiting for them. The SEAT MÓ eKickScooter 25 was the star of this event: the journalists discovered Verona from another point of view.

At the end of the day, dinner in Piazza Bra and concert in Arena.
Mood: energy, innovation and rhythm.

SEAT Music Awards 2021

We were very happy to cooperate with SEAT Italia on the 2021 edition too, for the two evenings of the SEAT Music Awards event in the Verona’s Arena.

Guests were welcomed at the NH Collection Palazzo Verona hotel, the starting point for a guided tour of the city aboard the new SEAT MÓ 125.

Two evenings in the Arena for the SEAT Music Awards, which saw the participation of 80 artists and important Italian TV performers.

Berner Party 2022

After the third edition of Berner Family, which allowed the almost 400 participating employees to experience the workspace in an alternative way and together with their loved ones, we set off on the Berner Party Tour.

Berner Party, a travelling event that saw the participation of more than 500 agents and employees of the company.

A tour organised by Berner Italia to celebrate together, to meet and compare notes after a year of great achievements.

Three evenings of fun, good food and good music in Perugia, Milan and Naples.

Vallorbe Swiss Event – Vicenza Oro 2024

We are proud to have celebrated the 125^th anniversary of Vallorbe Swiss at Villa Sorio.

An exclusive evening themed ’20s/’30s with the enchanting magic of Stefano Bronzato, winner of Italy’s Got Talent, and the swing entertainment of the band Jazzica Rabbit.

An event that honors the history of the brand and celebrates the goals achieved together with customers and collaborators.

“Audi. Land of Quattro” Test Drive

RQWC: Retail Qualification World Championship

Retail Qualification World Championship

Volkswagen event addressed to the best Technical Managers, Managers Clients, Consultants and responsible Warehouse Sale of the entire network Volkswagen Group Italia.
The event took place at Villa Cordevigo (Cavaion Veronese, Verona) and at the headquarters of Volkswagen Group Italia in Verona.

New Marangoni Meteo HP

Honda Accord Dealers Launch

VW Eos Dealers Launch

THUN Choco Weekend

Subaru MUMAC

A round table in a location of great impact: the MUMAC, Museum of espresso machine located in Binasco, Milan
This extraordinary museum covers the early 1900’s until the present day. It tells the stories of more than 200 Coffee Machines that captivate visitors to the museum.
The event was closed with an interesting tasting in order to discover the flavours of coffee and its secrets .

New Škoda Kodiaq Press Launch

The New ŠKODA KODIAQ press launch took place in Verona on February 23rd. The event has been organized from A to Z by the team of Iantra.
Journalists from all over Italy gathered at VGI headquarter to start their test drive towards the Tenuta le Cave wholly immersed in the Amarone land.
Unique test drive including an off-road experience that allowed the participants to test firsthand all the new features of the car.

National Press Launch – Volkswagen Methane-Fuelled Gamma

The launch of the new Volkswagen methane-fuelled Gamma to the National Press took place on 20^th-23^rd February.

The event was organized with the purpose to specifically test the UP, Polo and Golf models.

Reception was made at the Mobility Lab of the Volkswagen Italy headquarters, and it was followed by a test drive heading to S.E.S.A. Este (PD), a composting and bio-digester plant where the press conference took place.

At SESA’s participants could see the different procedures to obtain biogas from compost.

Iantra took care of the whole organization and logistic aspects of the event.

National Press Launch Forester Hybrid e-BOXER: a stellar event

The launch of the new Subaru Forester e-BOXER to the national and international press took place in three different locations but with a common base: elegance and innovation.

Following the registration and the technical briefing hold at the Golf Hotel in Vicenza, the guests headed to the Padua Planetarium through an on and off-drive path. The Planetarium realistically reproduces the sky, stars, planets and the astronomic phenomena up to a hemispherical dome. This high-definition technology gave the chance to express the meaning of the Subaru logo: the Pleiades constellation and the concept of the new car.

After the “Stellar experience” and the press conference in the Planetarium, the journalists reached Villa Franceschi in Mira, an historic villa of the XVII century, become today an elegant and luxurious Relais Chateaux.

Both the roadmaps and the locations had been selected to emphasises all the features of the new Subaru hybrid car which are recollected into three pillars: safety, entertainment and a long lifetime.

Which key words to describe the event? #Experience, #Offroad e #Stars.

SEAT Tarraco and Ateca Press Event

The new SEAT Tarraco and Ateca were presented to the national press during a four-days event. Following the press conference held at the SEAT College, a panoramic test drive led the journalists on an ‘eight-way’ route. The guests were able to test both cars: one on the way to the launch and the other on the return test drive; all in full compliance with current safety regulations.

The characteristic landscapes of Valpolicella and Lessinia were the ideal setting for the presentation of the two new SEAT.